Fractional CMO Services for Growth-Focused Companies | Schedule a Call Today!
What I Do
Driving Growth Through Embedded Marketing Leadership
Fractional CMO Services delivers strategic marketing leadership with deep expertise in technology and manufacturing. I don’t just consult from the sidelines—I embed within your business to align marketing with your core objectives and accelerate growth.
Using my proprietary VAST™ Marketing Leadership System—Vision, Alignment, Systems, and Traction—I create clarity and momentum across your organization. From defining brand architecture and go-to-market strategies to building scalable demand generation programs, I ensure your marketing function drives measurable results.
Whether you’re launching new products, entering new markets, or optimizing existing channels, I combine executive-level leadership with hands-on execution. By integrating AI-driven efficiencies with proven marketing frameworks, I help companies compete, scale, and sustain long-term success.
Fractional CMO Services bridges high-level strategy with real-world execution—turning marketing into a growth engine for technology and manufacturing companies.
Brand Experience
My brand experience spans agile startups to global enterprises, with deep work in technology and manufacturing. Each partnership has strengthened my ability to adapt quickly, lead with clarity, and deliver marketing strategies that drive measurable business impact in fast-changing environments.
Strategy & Planning
Market Strategy & Planning – Align marketing initiatives with business goals for scalable, sustainable growth.
Positioning & Messaging – Clarify your brand and product voice, differentiate in the market, and connect with your ideal customer.
Budgeting – A well structured budget ensures resources are allocated strategically, allowing companies to invest in the right mix of brand-building, demand generation, and innovation without wasted spend.
Strategic Partnerships – Build and activate partnerships that expand market reach, strengthen brand visibility, and generate new revenue opportunities.
Demand Generation & Campaigns
Demand Generation – Combining targeted content, digital campaigns, account-based marketing, and sales alignment to engage buyers at every stage of the journey, moving them from interest to conversion with measurable impact.
Integrated Creative Campaigns – Drive unified, multichannel campaigns that deliver consistency and impact across every customer touchpoint.
Product Marketing – Translate product value into market demand by developing positioning, messaging, and go-to-market strategies that attract the right buyers. By aligning content, campaigns, and sales enablement, product marketing fuels demand generation—turning awareness into qualified opportunities and revenue growth.
Brand Marketing
Brand Architecture & Positioning – Define and clarify your brand’s structure, voice, and market position to ensure consistency and differentiation across technology and manufacturing verticals. This foundation creates alignment across marketing, sales, and product, making every touchpoint more powerful and effective.
Brand Messaging & Storytelling – Craft compelling narratives and visual identities that build trust, inspire loyalty, and connect with customers across every channel. Strong storytelling turns complex ideas into clear value propositions that drive both demand and long-term brand equity.
Team Leadership
Marketing Team Alignment & Development – Unite cross-functional teams around clear goals, KPIs, and processes while coaching talent to perform at their highest level. Ensures marketing operates as a strategic partner to sales, product, and leadership—not just as a support function.
Interim Marketing Leadership – Step in as an embedded CMO to provide executive-level guidance, structure, and decision-making while stabilizing and energizing existing teams. This hands-on leadership creates momentum, accountability, and confidence during times of transition or growth.
Events & Media
Event Strategy & Execution – Design and manage trade shows, conferences, and customer events that generate qualified leads, elevate brand presence, and create measurable ROI. From booth strategy to post-event follow-up, every detail is optimized for demand generation and impact.
Media Planning & Thought Leadership– Build integrated media strategies—earned, owned, and paid—that increase visibility and position your brand as an industry authority. Ensures your message reaches the right audiences across digital, print, and industry channels.
Sales & Revenue Alignment
Sales & Revenue Alignment– Bridge the gap between sales and marketing by creating shared goals, messaging, and processes that drive pipeline growth and conversion. Through integrated campaigns, sales enablement tools, and KPI alignment, I ensure both teams work in sync to accelerate revenue.
Sales Enablement Strategy - Equip sales teams with the right tools, content, and insights to engage buyers and close deals more effectively. From playbooks and pitch decks to campaign integration, I ensure sales has what it needs to convert demand into revenue.
About Fractional CMO
Let’s explore how I can help your
business scale smarter.
By embedding myself in daily operations, I stay ahead of market trends and customer needs—keeping your marketing relevant, agile, and impactful.
With deep expertise in technology and manufacturing, I understand complex market dynamics and design strategies that fuel growth. This cross-industry perspective positions me as a strategic partner who delivers solutions that drive measurable business results.
With a proven track record in technology and manufacturing marketing and as the founder of a successful brand marketing agency serving mid-market and enterprise clients, I bring strategic expertise tailored to companies navigating complex markets. My focus is on aligning marketing with business objectives to fuel sustainable growth and deliver measurable impact.
I specialize in addressing the challenges faced by growing SMEs in managing and leading marketing teams. By assessing team capabilities and aligning them with business goals, I provide strategic leadership and mentorship to foster growth and optimize performance. This ensures your marketing efforts are not just operational but transformative.
My approach combines strategic oversight with hands-on execution. From crafting comprehensive marketing strategies and exploring new markets to innovating products that align with business goals, I ensure every initiative is both strategically sound and tactically executed.
Resources
No Marketing Team?
No Problem.
If you don’t have an in-house team to execute the strategies we create, that’s not a problem. Over the years, I’ve built a trusted network of top-tier creatives and specialists who deliver exceptional results across every area of marketing. From broadcast commercials to trade events, my extended team brings the quality, professionalism, creativity, and budget awareness your business needs. Whether I’m mentoring your team or supplementing it with my trusted resources, I make sure your marketing initiatives are executed seamlessly and successfully.
